Brian Pemberton

Media Manager

Brian Pemberton studied marketing at the Institute of Technology Tallaght (ITT) and graduated in 2008. With an interest in the online aspect of marketing, and in particular the opportunities available through online advertising, he went on to study Online Marketing & Advertising with Public Relations and E-Commerce at the Fitzwilliam Institute, where a post graduate diploma was achieved.

Following his studies, Brian took up a position with SalesOnline, one of Ireland's largest and most experienced digital advertising agencies and online sales house, in February 2009. Initially working as an account manager for both Rollercoster.ie and 3 Mobile he discovered an interest for search engine marketing. Promoted to a Search Marketing Executive, his role was to manage and optimise search engine marketing campaigns through Google and Yahoo, as well as manage display campaigns across the SalesOnline internal network of websites.

In 2010, he was picked up by Bark to work in the position of Media Manager where he is responsible for media planning and buying, as well as working closely with clients to develop the performance of PPC activity and optimise website landing pages to maximize the return of all advertising activity.

brian@bark.ie
+353 1 254 1857

Simon Ferguson

Chairman

Founder & Chairman
BARK

Simon Fergusan has been at the forefront of the Irish Advertising industry for the past 12 years having established both Irelands first digital ad agency (1998) ICAN, & Irelands first Online Ad Network (2000), Sales Online which he subsequently sold to the Irish Times group in March 2010. Both entities were first in their respective markets.

With more than 21 years experience in both local and international advertising. Simon has been involved in numerous start ups and has worked for agencies including Zenith Media, BSB Dorland Advertising and ICAN Digital. He has also been the "Cient" at Intel Corporation and "Media" supplier at Sales Online whose client portfoliospanned 100 o fthe worlds largest web publishers (Tahoo!, eBay, CNN, Ticketmaster, O2, FT, The Times, MTV, NIckelodeon, Vodafone, & O2 Telefonica).

Simon is an active member of the Marketing Institute of Ireland and has won the Best Digital Media Brand Award at the Digital Marketing Awards. He lectures 3rd level marketing/MBA students, speaks at both local and international conferences and writes for various advertising/marketing journals.

simon@bark.ie
+353 1 429 9355

Michael Byers

Managing Director

Michael Byers commenced his career selling franking machines on Fitzwilliam Square. He set up his first business aged 19, Rely on Deliveries (spent ages on the name). He has since founded and sold various businesses including Stickball, Garden Heaven, bark & The Auld Sod Export Company.

He has been responsible for the design and advertising of hundreds of campaigns and event such as the Epica Awards, the inaugural Golden Spiders & the Garden Heaven Show. After 2 years out of the business, Byers is now back into advertising as managing director of bark again- an exciting new digital agency focussed on providing measurable returns on client investment.

michael@bark.ie
+353 86 260 4860

Fiona Marsh

Head of Client Services

Fiona graduated from DIT Aungier St in 2004 with a BSc in Marketing. With a passion for all areas of marketing, brand building and consumer engagement she took up a position with full service agency Unique Perspectives.

She worked closely with her clients to manage and coordinate all marketing, advertising and promotional activities including direct mail campaigns, e-shots, online advertising and PR from strategy development through to execution.

Over the years her career progression to Director of Client services with the agency meant she was she was involved in the research, expansion and launch of the ambient marketing division, Sitemedia, into the Canadian market, which included travelling back & fourth to build the network of ambient formats, create awareness and pitch the concept to agencies and potential clients. After almost 7 years, she made the move to Bark where she works closely with clients on all aspects of the marketing mix, strategic planning, creative and production to ensure they engage, involve and retain their customers.

fiona@bark.ie
+353 1 254 1852

Cathal Melinn

Digital Marketing & PPC Specialist

Cathal Melinn studied Advertising (MSc) in DIT, graduating in 2002 before taking up a position as a copywriter with Doherty Advertising. He switched to ICAN Interactive Advertising in 2003 but left after a number of months and moved to Vienna.

In Austria, he worked as a freelance writer for Euro RSCG E&E and JWT between 2003 and 2005. On his return to Ireland he was employed by Yahoo! Inc. as an Online Editor and then as a Creative Strategist, initially working remotely out of London from 2008 before moving in-market in 2010.

After 5 years at Yahoo!, he returned to Dublin in January 2011 and was snapped up by Bark to help maximise its clients return on their online investment. His traditional advertising background means he features prominently in the ever growing offline side of the business.

cathal.melinn@bark.ie
+353 1 254 1861

Eoghan Reidy

Creative

Eoghan studied at L.S.A.D. in Limerick and graduated in 2008 with an Honours Degree in Visual Communications. He started his career as a designer in a Scapegoat Design. From there, he moved upwards to eightytwenty/interactive where he executed creative for leading global brands such as Toyota, Nokia and Colgate. 

In December 2010, he joined the Bark team as creative bringing with him passion for all aspects of design and creativity using the latest styles, techniques and applications which he utilises to deliver professional and visually appealing designs which will engage and speak to your clients.

eoghan@bark.ie
+353 1 429 9355

Sylvia Fergusan

Finance

Sylvia graduated from DCU in 1990 with a BBS (Hons) Specialising in Marketing. Since graduating from college Sylvia has worked in the pharmaceutical industry, health and fitness industry and has run her own part time business teaching Yoga in RTE, Rathfarnham and to private clients since 1995.

As a Director of bark Sylvia is currently involved in a financial role within the company. She can also guide you safely into a headstand if required.

sylvia@bark.ie
+353 1 429 9355